Every organisation can develop an effective brand to position themselves in the minds of their target audience.
A logo – whether typographical or a symbol, is normally the starting point for developing a coherent ‘brand’ or distinctive corporate image for an organisation. A logo does not necessarily have to have a literal or representative meaning. We often say to clients that we would prefer not to talk them through the rationale behind our concepts as their customer will never have that ‘academic approach’ explained to them! (However, the thought process behind the routes we present is always solid and accountable ).